The 2019 Memphis Grizzlies season ticket renewal campaign featured future NFL Hall of Famer Peyton Manning. These spots were written and directed by Michael Blevins and focus on the idea that Manning has become a member of the ticket sales staff.
In the fall of 2022 the Grizzlies launched their new city edition uniform. The jersey was inspired by the unique Memphis hip hop culture. This video written/directed/edited by Michael was used as a launch for the new uniform.
In 2018 Pinnacle Bank signed a partnership deal with the Memphis Grizzlies and rookie Jaren Jackson Jr. The goal of the campaign was to create awareness for their new debit card through entertaining commercials with both Jaren and his father while still having the content entertaining to Grizzlies fan. Michael conceptualized a commercial campaign that he and his staff handled all the production for. This formula brought in added revenue to the organization beyond the existing deal. Below is a behind the scenes look at the production and the spots that were written, directed, and produced by Michael Blevins.
Behind the Scenes
Pinnacle Banking Jaren Jackson Jr. Spot One
Pinnacle Banking Jaren Jackson Jr. Spot Two
Pinnacle Banking Jaren Jackson Jr. Spot Three
With the new partnership between the NBA and Nike, the Grizzlies decided to launch a new campaign featuring their altered jerseys. Below is a behind the scenes video followed by the launch video.
In 2017 the Memphis Grizzlies decided to establish their own G-League Franchise locally, the Memphis Hustle. The team was to practice in and have the Memphis name while playing their games in Mississippi. The goal of this launch video was to draw interest from two markets separated by a short drive but still vastly different.
This promo was nominated for a Mid-South Emmy.